ARR Analytics You Can Bet On

Manual QoE is only as reliable as the data and the analyst. Rollforward removes that risk by working directly from CRM data and applying standardized validation every time.

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A Consistent Standard for Revenue Review

Rollforward applies predefined validation rules to CRM data, standardizing how ARR, retention, expansion, contraction, and churn are calculated. The same logic is applied every time, across companies and reporting periods. No spreadsheet rebuilds. No interpretation drift. No inconsistent treatment of revenue movement.

Account drill-down

Fully traceable revenue movement

ASP period logic

Consistent revenue composition

Retention logic

Retention without definition drift

Account flags

Anomaly detection

Account drill-down

Fully traceable revenue movement

ASP period logic

Consistent revenue composition

Retention logic

Retention without definition drift

Account flags

Anomaly detection

Fits Directly Into Your Diligence Workflow

Initial Review

Before formal diligence begins

Connect directly to CRM data and generate a standardized revenue view within minutes. Sanity-check growth, retention, and ARR movement before numbers circulate internally.

Confirmatory Diligence

When assumptions need to hold up

Replace spreadsheet rebuilds with structured ARR waterfalls and retention analysis. Investigate expansion, contraction, churn, and account-level drivers without re-modeling.

Investment Committee Preparation

When the numbers need to withstand scrutiny

Export deck-ready reconciled views of revenue performance. Ensure growth composition and retention metrics are calculated the same way across companies.

Ongoing Portfolio Monitoring

After capital is deployed

Apply the same logic across reporting periods and portfolio companies. Track revenue durability and movement using a consistent validation standard.

See It In Action

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